Fundamentals of Branding, Marketing Communication and Advertising
In this course you will learn a’lot of exciting stuff which includes Understanding Branding, Frame your Strategy, Activate Strategy, Marketing Research, Advertising Foundations and creating Integrated Marketing Communication (IMC) Strategy
About the course
Are you familiar with a marketing communication campaign, relation between brand, positioning and an ideal message for the right target audience?
Branding, Marketing Communication and Advertising have always been indispensable and major components of the Marketing plan, no marketing strategy is complete without these elements.
In recent times, with the rise of digital media, the demand of marketing communication and creative managers has increased like never before, advertising agencies as well as companies are welcoming marketing communication and branding experts to join their in-house teams.
It is important to understand the basic of brand, branding, advertising and relation between positioning and ideal message for the target audience.
After these trainings you will not only be able to use integrated marketing communications (IMC) effectively, but will be able to take the right decisions when it comes to communication and selection of right and relevant mediums and channels of advertising for different products and brands.