Personalized Web Content

1 Personalized Feature

$250 /Month

  • $500 INITIAL INVESTMENT
  • Behavioral or firmographic personalization
  • 1 quarterly masthead or inner page design
  • Personalization reporting development

3 Personalized Features

$700 /Month

  • $1,000 INITIAL INVESTMENT
  • Behavioral, firmographic, or real-time personalization
  • 3 quarterly masthead or inner page design
  • Personalization site integration

5 Personalized Features

$1,000 /Month

  • $1,250 INITIAL INVESTMENT
  • Real-time, behavioral, or firmographic personalization
  • 5 quarterly masthead or inner page design
  • Monthly reporting and analysis

Basic Plan

$50.99 /Year

Advanced Plan

$100.99 /Year

Business Plan

$300.99 /Year

MarketingCloudFX Personalization and Personalized Content

All of your customers are different, and a one-size-fits-all marketing strategy won’t be able to engage all of them.

With MarketingCloudFX’s personalization features, you can:

  1. Provide each site visitor with content tailored to their previous on-site actions.
  2. Customize offers based on demographic and firmographic data.
  3. Analyze visitor behavior in real time and respond with appropriate calls to action.
  4. Always get the right message to the right person at the right time.

Learn more about how our web personalization services and MarketingCloudFX can help your company deliver a better online experience (and earn more online leads and sales) by contacting us online today!

TSF really gives expert advice and personalized service. I have learned so much from them, and they make me look great by providing solutions to our business that I didn’t even know they can offer!

Manager Director

COMPUTER REPAIR SERVICE PROVIDER
 

TSF Web Personalization Services

Features 1 Personalized Website Feature Initial Homepage Creative Initial Website Creative Initial & Ongoing Creative + Reporting
Real-time Personalization
    
Behavioral Personalization
    
Firmographic Personalization
    
    Web Visitor Industry
    
    Web Visitor Company Size
    
    Web Visitor Company Revenue
    
    Web Visitor Location
    
Creative
    
    Masthead designs (or home page content blocks)
1355
    Inner page or sitewide content blocks
  33
Each additional masthead or content block
  $450$450
Personalization website integration
    
Personalization reporting development
    
Quarterly testing
    
Quarterly creative additions
   1
Quarterly reporting
    
300+ SMEs behind campaign driving results
    
Initial investment:
$400$1,500$2,400$2,400
Quarterly investment:
   $750
 

Monthly Web Personalization Plans

Features 1 Personalized Website Feature 3 Personalized Website Features 5 Personalized Website Features 5+ Personalized Website Features
Real-time Personalization
    
Behavioral Personalization
    
Firmographic Personalization
    
    Web Visitor Industry
    
    Web Visitor Company Size
    
    Web Visitor Company Revenue
    
    Web Visitor Location
    
Creative
    
    Masthead designs (or home page content blocks)
1355+
Monthly Creative CRO Analysis
    
Monthly Reporting
    
Personalization website integration
    
Personalization reporting development
    
Monthly A/B testing
    
Quarterly creative tweaks
  12+
Monthly content tweaks
    
300+ SMEs behind campaign driving results
    
Initial investment:
$500$1,000$1,250Custom
Monthly investment:
$250$700$1,000Custom

What is MarketingCloudFX?

MarketingCloudFX is a set of website tools developed by TSF. These tools are available to all TSF customers at no additional charge.

Tools available in MarketingCloudFX include CompanyTrackerFX, which tracks the companies and industries visiting your website, and LeadManagerFX, which provides a record of the leads generated by your site’s contact and conversion forms on a daily basis.

How does MarketingCloudFX personalization work?

MarketingCloudFX can collect data on each site visitor’s demographics, referring site, and previous on-site behavior. It can also track actions in real time, then respond with content that is tailored to be as relevant as possible.

Unlike most personalization services, MarketingCloudFX also allows you to customize your site content based on firmographic data. This means that you can automatically provide the most relevant products and packages to a visitor based on their company’s size, revenue, and location.

Once you have defined your list, you will use MarketingCloudFX’s unique website personalization tools to create different sets of content to display on different landing, squeeze, or resource pages. When a visitor from one of your targeted companies lands on your website, the software will dynamically adjust the content displayed to match your preferences.

 

Team of Experts

Crafting Dazzling Designs

Collaboration is in our DNA at TSF and your web design project benefits from dozens of subject matter experts working together on your site.

  • Project Manager
  • Q/A
  • SEO
  • Content Research
  • Designer
  • Developer
  • Site Speed
  • Copywriter
  • Editor

Example: Using MarketingCloudFX to personalize your website

For example, a construction company could create two separate versions of its homepage using MarketingCloudFX to target those who would desire its residential services instead of its commercial ones:

Company targeting example

Company targeting example

What can you personalize with MarketingCloudFX?

what you can personalize with mcfx

With all of the information available to you, the opportunities for personalization are virtually endless. In order to boost your site’s engagement and conversions, we recommend customizing the following elements:

Greetings

By giving your visitors a personalized experience from the second they arrive on your site, you can immediately start helping them find the information they need. Greet first-time visitors with an overview of your site, and returning visitors with links to the products they previously viewed.

Calls to action

Different calls to action are necessary at different stages in the buying process. First-time visitors might be scared off by overt, “Buy now!” messages, while potential customers who have been considering your products for a while probably won’t be motivated to click on a, “Learn more” button.

With timely calls to action, you can speak to visitors based on how long they’ve been familiar with your site, what actions they’ve previously taken, and real time behavior. These targeted messages are much more compelling than generic statements meant to appeal to all visitors.

Special offers

All customers like receiving incentives, but not all customers like the same incentives. By offering customized coupons, discounts, and pricing packages, you can increase the chances that each visitor sees a promotion that is appealing to them.

Suggested content

After reading all of the content on any given page, your site visitors have two options — go to another page, or leave your site entirely. If you don’t provide them with an easy way to get to relevant articles, product pages, or further steps, they’re likely to do the latter.

With MarketingCloudFX, you can use a combination of data points to ensure that each visitor is shown targeted, relevant content. This will increase the time they spend on your site, as well as their chances of eventually becoming a customer.